"The Inviting Congregation"
As we suspected, 47% of new worshipers first visit a church because someone invited them. But why do new people return to a church after their first visit? The May 2005 issue of Presbyterians Today answers this question with some researched-based* facts.
Three reasons outstrip the others:
- Quality of the sermon--36%
- Friendliness of the people--32%
- Overall worship experience--30%
Still less influential were activities for youth and children (5%), worship space and facilities (4%), stance on particular issues (3%), follow-up contact (2%), and quality of educational program (1%).
The PT article concludes that "It's not just the pastor and it's not just the people--it's their combined efforts that draw people back again."
* The research is based on the 2001 U.S. Congregational Life Survey (www.uscongregations.org).
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