Thursday, June 02, 2005

"The Inviting Congregation"

picture of Sunday greeting
As we suspected, 47% of new worshipers first visit a church because someone invited them. But why do new people return to a church after their first visit? The May 2005 issue of Presbyterians Today answers this question with some researched-based* facts.

Three reasons outstrip the others:

  1. Quality of the sermon--36%
  2. Friendliness of the people--32%
  3. Overall worship experience--30%
Mid-level reasons included the style of the pastor or priest (18%), a sense of God's presence (17%), and music during worship (13%).

Still less influential were activities for youth and children (5%), worship space and facilities (4%), stance on particular issues (3%), follow-up contact (2%), and quality of educational program (1%).

The PT article concludes that "It's not just the pastor and it's not just the people--it's their combined efforts that draw people back again."

* The research is based on the 2001 U.S. Congregational Life Survey (www.uscongregations.org).

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